Greenwash risk for ethical finance companies

LONDON, UK: Acting on their social, environmental and ethical concerns has become second nature for the majority of Brits, but new research from Mintel finds when it comes to finance, cynicism prevails and most consumers feel green and ethical claims in finance are nothing but spin. Indeed, today, nearly two thirds (60%) of Brits believe green and ethical "talk" by finance companies is a PR stunt.
Read more... | Send to a friend